Tourism Australia Taps into Indian Cricket Madness


Tourism Australia is trying to tease out more cricket-mad Indians to visit down under. Source: Tourism Australia.

While Virat Kohli’s boys will be facing some hostile bowling down under, Australia Tourism is enjoying a friendly wicket this cricketing season in November. The country’s tourism managers are luring travellers with their promotional narratives and hoping to see the number of visiting fans soaring like Rohit Sharma’s sixes. The idea is to tap into the spirit of cricket and tease the fans’ sense of adventure with offerings of Australia’s other excitements. The Tourism Australia website says: “And with a bit of advance planning and research on the host cities, you can sneak in some unique travel experiences between the games too! Now howzzat for an epic holiday?”

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