India’s largest IT services conglomerate Tata Consultancy Services (TCS) is now the third most valued IT service brand in the world for 2018-19, according to a report by Brand Finance. The report further added that TCS’s brand value soared by 23% to $12.8 billion in that period. It has now reached the $100bn mark in market capitalization.
Accenture secured the title of world’s most valued IT brand with a brand value of $26.3 billion and IBM followed suit with a brand value of $20.4 billion. Apart from these IT behemoths, other IT service companies like Infosys, HCL, and Wipro made it to the top 10 list of most valued IT service brands.
TCS used artificial intelligence and robotic automatics in its transformation programs. It has also garnered “all-around customer experience,” which leveraged its growth. The company has also gained a stronghold in the Japanese market.0