Pop icon Lady Gaga has teamed up with Oreo to release a limited-edition line of cookies inspired by her recently released dance album “Chromatica.”
The cookies come in six-cookie or full packs and have taken design cues from the album: they are “pink-colored Golden Oreo cookies with green colored creme,” Mondelēz International, the parent company of Oreo said.
Oreo celebrated the release of these cookies with a digital scavenger hunt, posting clues on its official Twitter account, which have been inspired by the album Chromatica.
Fans must find the correct answers to these cryptic clues and reply to the tweet with the correct answer, tagging #ChromaticaCookieHunt, #sweepstakes and @Oreo for a chance to win exclusive pink packs of Oreos signed by Gaga herself.
The news you’ve all been waiting for (and we couldn’t wait to reveal 😭)… OREO x LADY GAGA packs drop today! 🎤🎶 pic.twitter.com/OPdkueC45h
— OREO Cookie (@Oreo) January 28, 2021
The pair also announced a contest called “Sing It With Oreo,” which is aimed at spreading musical messages of kindness across the country. The initiative is encouraging people to send upbeat musical messages to their loved ones in return for an opportunity to win Lady Gaga merchandise, and concert tickets, among other gifts.
Fans will be able to create these messages by recording a personal message on the “Sing It With Oreo” website. The message is then transformed into a song that can be shared with friends and family on social media.
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