Google will utilize the power of Nordic countries to generate electricity cheaply from renewable sources such as hydropower and wind by investing a whopping $700 million in a Danish data center. Such data centres that work with renewable energy have interested power-intensive companies in the Nordic region. According to studies, Nordic data centres are expected to attract investment worth more than 4 billion euros ($4.57 billion) by 2025.
Google is also looking to sign a Power Purchase Agreement (PPA) for the new Danish data centre to make sure that it is powered by renewable energy. The PPAs will capacitate big internet companies such as Google and Facebook to buy cheap renewable energy directly from the energy generators, a situation that will help them manage costs and reduce their carbon footprint.