Roger Federer launches first sneakers with Swiss brand ‘On’

Image Source: Juergen Teller / On

The tennis legend Roger Federer has launched his first signature sneakers in collaboration with Swiss performance running brand ‘On,’ a brand he joined as an investor last year.

Called ‘The Roger,’ these are not just the conventional tennis or running sneakers. These all-white shoes are more lifestyle sneakers that are light, stylish, and super comfortable. They also incorporate On’s signature bubble like CloudTec sole for excellent cushioning along with the Speedboard technology to help improve the agility of the runner.

And the sneakers are high on sustainability. One-third the weight of a regular sneakers, The Roger has been crafted from vegan leather, which has approximately 30 per cent of the environmental footprint of animal leather.

“The minimalist design and easy comfort of On’s shoes had me hooked years ago,” Federer said in a statement announcing the launch. “I wanted to infuse the tennis sneaker with the same lightness, comfort and agility for every day.”

“I love working with the On team, using my knowledge of performance footwear and personal interest in fashion to contribute to product development. I’m proud to be a part of the creation of The Roger, which is the most comfortable tennis-inspired sneaker you will ever wear,” he added.

The first batch of these sneakers is limited to a mere 1,000 pairs and is priced at $249.99. Each pair has an individual number, gold embossing, and a personal message from the tennis great.

These sneakers were launched on 6th July 2020 to commemorate Roger Federer’s first Wimbledon Championship victory thirteen years ago.

We can’t wait to get our hands on these sneakers! How about you?

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