Higher Ground, the production company of former President of the United States Barack Obama and his wife, Michelle Obama, announced a multi-year partnership with Spotify. Through this deal, the Obamas will “develop, produce, and lend their voice” to podcasts that will be distributed across the world.
This move comes after Higher Ground has signed a deal with Netflix to produce films and documentaries.
While details of the podcasts are now not clear, various sources have said that the first podcast would be released by 2020 at the earliest.
“We’ve always believed in the value of entertaining, thought-provoking conversation,” President Obama said in a statement provided by Spotify. “It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”
Michelle Obama said, “We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world. Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds — and their hearts.”
What is Spotify?
Spotify is a media-services provider and its primary business is the audio streaming platform. It was launched over a decade back in 2008 and is one of the most popular streaming platforms across the world. Headquartered in Stockholm, Sweden, it provides its users with over 40 million tracks.0
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