Apple Music launches ‘Africa Rising’ initiative to highlight emerging African artists

Omah Lay. Image Source: Apple Music

Apple Music has recently launched a new artist discovery initiative called ‘Africa Rising’ to underscore artists and musicians from the African continent.

As part of this program, the editorial team of Apple Music will choose a one artist from Africa every two months and use the platform to promote the artist to its users in 167 nations across the world. Also, users will have access to a companion playlist that will feature songs from emerging artists from Africa.

The first artist to be highlighted by means of this program is Nigerian-born, Afro-fusion singer-songwriter Omah Lay. His debut EP ‘Get Layd’ has been the No. 1 album on Apple Music Nigeria since its release in May.

“I have always used Apple Music, seeing my favorite artists on playlist covers and features but here I am looking pretty as Apple Music’s first Africa Rising artist,” said Lay in a statement. “I am overwhelmed, dreams really do come true.”

The other artists to have been included in the playlist are Fireboy DML, Terri, and Sha Sha, among many others.

Isn’t this a great initiative by Apple to bring the music world together? Let us know your views in the comments section below.

Exit mobile version